The Aussie Speakers USA catalog is a unique marketing tool featuring an all-Australian lineup of professional keynote speakers and marketed directly to the US events people that matter.
Refreshed regularly as new speakers are onboarded, the catalog is produced as both a PDF, distributed widely to events people throughout the USA, and as an online catalog with direct links to speaker showreels & marketing materials.
This is where we're really different from everyone else.
We have full time staff making calls throughout US business hours. All day. Every day.
Each staff member has been fully briefed on our value to US event bookers and trained in marketing to events people.
Our callers will also be briefed to promote specific speakers (during their featured week), and will be specifically targeting events and event organisers who are aligned to that speaker's positioning.
Every week we have a strong focus on our featured speakers, with more than 50% of our direct calling and social marketing efforts devoted to those speakers.
That includes paid social advertising specifically for the featured speakers, and direct calls to event people who run the kinds of events that match their positioning.
This also provides an opportunity for speakers to supply their own content. We love it when speakers supply video and text content for featured weeks! We'll happily promote anything you create that helps us sell you in better.
We're constantly looking for events in the USA that can generate leads for Aussie Speakers.
Whether this turns into a direct lead or simply expressions of interest, we're proactively working to find events to promote you into.
Here's how we've performed over the last 6 months
In the 6 months following launch we made 12,981 calls on behalf of speakers to event planners
In that same time period we spoke to 324 events people about Aussie Speakers
We've also reached over 133,000 unique people via social marketing.
Leveraging your content + paid marketing to reach targeted users
We run constant ads on social platforms aimed at raising brand awareness for the potential for Aussie speakers in the USA. Our advertising reaches approximately 40,000 targeted users each month.
In addition, we'll happily post content that you supply to our social feeds. Anything that we can use to help promote you better, we'll jump all over!